ATTRACTION IN ACTION

Soft Sell Marketing, Inc.

What 'marketing from spirit' means to us

Marketing from spirit means marketing with consciousness and conscience. Marketing with the awareness that your customer is a human being first rather than a sale.

How that is reflected in the way we run our business

This is best explained by reference to the title of our next book: "The Heart of Marketing: Love Your Customers and They Will Love you Back. In other words, as business owners we focus 
on --  

Loving the person in the customer rather then the customer in the person.

The 3 values that are most important to our business

1. Integrity -- i.e. knowing that business is a transaction between people first and all of our marketing and sales material and processes reflect this point of view.

2. That Selling Is A Spiritual Service -- 
   
   If there’s someone out in the world with a problem they can’t solve . . . 
   
   And you have a genuine solution that would bring relief and value into their life . . . 
   
   You have an ethical, moral, and spiritual obligation to market your product or service so that those who need you can find you.  
   
   If you don’t, you shortchange yourself, you shortchange those who need what you offer, and you shortchange whatever you believe The Highest Power to be. In other words, when understood deeply—selling is spiritual service.

3. We operate from the that Selling Is Spiritual Service with the intent to heal the split that soft sell marketers feel between their desire to be of service and their need to be paid, and paid well for what they do. Care-givers, whose lives are grounded in heart-to-heart connections, have historically been viewed as those who should work without ambition for money, because it was thought that money would corrupt the value of tending to those in need.
   
   We repudiate that notion and point to the validity and social value inherent in soft sell marketers’ ambition to generate money as it ranks second but equal to their concern for the well-being of their customers and clients.

Who we are and what we do

We validate and support the value of the heart-to-heart connections brought to the marketplace by soft sell marketers. Their need for a felt connection between seller and buyer creates a level of emotional authenticity and transparency that adds a dimension to a sale beyond a mere commercial transaction.

Even on the Internet, where a customer may be on the other side of the world, the soft sell need for connection is expressed through the intent to create a relationship as the basis for the commercial transaction.

We provide support for and articulate the internal aspects of marketing, because a successful sale is more than just numbers and product delivery. Every successful sale, whether soft sell or hard sell, is a co-creation of both the buyer and the seller, regardless of whether either or both are aware of their fundamental interdependence.

Quoting John Muir, naturalist and founder of the Sierra Club—“When we try to pick out anything by itself, we find it hitched to everything else in the Universe.” 

The interconnectedness in which we all live is the signature statement of Creation. So it does all of us well, financially and spiritually, to keep aware of this undeniable fact. And when we do, we market through a broader lens of consciousness and a deeper sense of conscience.  

That’s why our objective is to open and inspire your soft sell imagination and set a foundation for your understanding and use of soft sell marketing

9101 W Sahara Ave
105-K1
Las Vegas, NV 89117